I get really annoyed when I do the laundry and clothes haven’t come clean and need redoing, it feels such a complete waste of both effort, money and energy. Because I m the one responsible and putting in the work I do really care about the product I use and I always buy good quality washing tabs. This premium product is a potential game-changer for our laundry business, which is geared towards creating more value. “We believe Powergems will encourage further innovation in the category and help grow value for our retail customers and our business,” says Gemma.

What’s more, the unique bottle design – co-created with consumers – helps communicate the revolutionary format and makes Powergems easier to use. Persil Powergems offers you the ultimate washing experience and helps your clothes stay as good as new wash after wash. One dose of this is all you need to effectively remove tough stains and give your clothes an extraordinary freshness. Gemma Cleland, Executive Director for Unilever’s Home Care category, says: “When it comes to laundry, everyone wants to get the job done with great results but with minimum fuss. That’s why our shoppers tell us they are looking for laundry products that make washing simpler and easier.” A biological product contains enzymes. An enzyme is a highly efficient stain removal ingredient which works at low temperatures.Persil Powergems is a new laundry detergent that boasts three powers: stain removal, fabric care and freshness. Persil Powergems contains stain remover agents, making it effective even on the toughest stains. So, whether you are trying to get tomato stains out of a t-shirt or mud from a football kit, Powergems has it covered. Persil Powergems also helps keep your clothes looking as good as new. The gems care for the fibres in your clothes helping your clothes last longer! Finally, enjoy the extraordinary freshness that Persil Powergems gives your clothes. Just one dose unleashes a wonderful fragrance to uplift your clothes and mood. There is an inner childproof cap that fits really securely meaning that I do not have to keep it out of the kids reach. Our results may surprise you – the most expensive cleaning products aren't always the best. And as we reveal which laundry detergents are the best value, we can help you save money. Powergems offer a completely new format with the triple power to clean, freshen and care in one – the three benefits consumers look for most in a laundry product. Using the very best laundry detergents means your laundry will emerge from the machine spotless, with whites pristine and colours vibrant.

I have done 10 washes with the new Persil Ultimate Powergems and have been delighted with the results. I have not had to rewash any of the clothes and it even managed to get tomato sauce out of a school shirt with no pre-treating. The innovation is creating lots of excitement in the Home Care business, with major retailers viewing Powergems as a way to revolutionise their laundry portfolio. Talking to European Supermarket Magazine ( ESM), Ian Bell from market research provider Euromonitor International, said the laundry detergent market has been in need of innovation: With three boys who are football mad, and often come home filthy after playing in the park, and a baby who’s just getting started with weaning, we definitely need a laundry detergent that is powerful enough to handle stains well, and keeps clothes looking good wash after wash. I am going to be honest and say that Persil is my go to washing liquid. It doesn’t aggravate Maxi’s eczema, Mini likes the smell and it is reliable. I also try and keep on top of the laundry and not let stains set (something I learned from my mum). Also, this is a paid review but that doesn’t influence my opinion and I will always be honest, Powergems unique gem format uses fewer chemicals per wash and contains only active ingredients, to ensure it is twice as concentrated as Persil’s current powder format. As a result, consumers will be able to use less product to get brilliant results. In testing with consumers, 92% of people said that Powergems exceeded their expectations and 74% rated the product as new and different compared to other laundry detergents available 1.

The potential environmental benefits are huge

For more ways to keep your household running smoothly, sign up for our Home newsletter – it's free monthly. Persil have launched a new format of laundry detergent with triple power; Persil Powergems. For the past few years, I’ve been washing all of our clothes with capsule style of laundry detergent, so I was wondered whether the new Powergems would win me over with their convenience or results, and I was interested to give them a go! Not only is it time-saving to have to only wash clothes once, but it saves money, energy and hassle. I was a bit sceptical about using them as most detergents don’t follow up with the features advertised. I was pleasantly surprised to find that the Persil Powergems did follow through and the clothes did come out cleaner and smelling fresher. All that aside, I have at times found the elusive bottom of the washing basket and feel that with the right routine, I can keep on top of the washing. Here are my tips for finding the bottom of the basket with a bigger family:

Gemma Cleland, Executive Director for Homecare at Unilever, said, “When it comes to laundry, everyone wants to get the job done with great results, but with minimum fuss. That’s why our shoppers tell us that they are looking for laundry products that make washing simpler and easier. Powder detergent - great for extra bright whites and heavily soiled items, but tends to fade coloured fabrics. Use Persil Powergems, a revolutionary laundry detergent with triple powers that removes stains, cares for clothes and keeps them fresh. These little gems offer the ultimate clean, ensuring you only have to wash once and they even work well on filthy school shirts! With this insight, our R&D centres in Mumbai, Vlaardingen and Port Sunlight, sought to create a laundry product from scratch that uses 100% active ingredients and is twice as concentrated as powder. The new formulation, produced in Lord Lever’s first-ever soap factory in Warrington, removes stains effectively with less mess than a powder, but with the care and intense freshness of a liquid. This new technology allows fragrance molecules to cling to fabric throughout the wash.

As the first major innovation in laundry care in a decade, Persil Powergems delivers the ultimate washing experience with a combination of powerful stain removal, care and intense freshness, in a unique, new concentrated format. By offering shoppers this category-first innovation, we believe we will encourage further innovation in the category and help grow value for our retail customers and our business. Cut down on clothes sorting time by having a hamper with a section for lights and darks. We have a basket in our downstairs loo for our washing with two sections. it makes life so much easier. And what about green brands? We dug into the sustainability details on brands including Ecover , Smol , Method and Bio-D . Laundry detergent test results The laundry detergent gems combine the power of stain removal, fabric care and fabric fresheners, which are released with perfect timing during your wash. The detergent gems dissolve in the wash, leaving you with spotlessly clean clothes - courtesy of Persil.. X3 power stain removal, care and freshness. New laundry detergent, Persil Powergems boasts triple power to remove stains, care and freshen. It contains stain remover agents effective even on tough stains. Gems help your clothes stay as good as new while giving them extraordinary freshness in just one dose. Washing gems are available in bio and non bio variants. The laundry detergent gems dissolves in the wash, leaving your clothes spotless. For extraordinary results use Persil Powergems in all your washes. Persil. I put on a load first thing in the morning and another load around lunchtime and I usually wash every second day.

We put 33 bio and non-bio washing powders, liquids and capsules through our tough cleaning tests so we can reveal the best – as well as the worst. Our latest tests included brands such as Ariel, Ecover and Persil, plus own-brand detergents from Aldi, Lidl, Asda, Sainsbury's and Morrisons supermarkets. I love that Powergems unique gem formula uses fewer chemicals per wash and contains only active ingredients, to ensure it is twice as concentrated as Persil’s current powder format. As a result, we will be able to use less product to get brilliant results. In testing with consumers, 92% said Powergems exceeded their expectations and 74% rated the product as new and different compared to other laundry detergents available. The potential environmental benefits are huge I was asked to review the new Persil Powergems and I jumped at the opportunity as I am aways looking to try out new laundry products to make my work easier.

One of the main differences I did notice in performance with the Powergems and my usual detergents is the fragrance. One of the triple action features with the Powergems is freshness, and the clothes definitely came out with a more noticeable fresh fragrance than we’re used to. Persil Bio Powergems uses fragrance release technology to provide this effect, allowing the fragrance to stay on the fabric for longer. Our dermatologically tested Non Bio Washing Detergent Gems have been specially developed for those with sensitive skin in mind. Persil’s skin care research is recognised by the British Skin Foundation and you can be confident that these non-biological Powergems will be tough on stains but kind next to skin. A new breakthrough detergent, Persil Powergems boasts triple power to not only remove stains, but also care for and freshen your clothes. From Persil's range of washing powder, washing liquid and washing capsules, comes this new laundry detergent.