Some have been queuing in a mad rush to get their hands on the drink since only one flavour can be sold per customer.

Partridge, Joanna (December 29, 2022). "Customers queue at Aldi at dawn for YouTubers' Prime Hydration drink". The Guardian. Archived from the original on January 11, 2023 . Retrieved January 11, 2023. Louis, Nathan (June 17, 2022). "KSI returning to Watford today to launch drink with Logan Paul". Watford Observer . Retrieved April 23, 2023.Sommerlad, Joe (January 1, 2023). "Who actually owns Prime energy drinks?". The Independent. Archived from the original on January 5, 2023 . Retrieved January 11, 2023. Each PRIME drink comes full of vitamins and is made with 10% coconut water to aid hydration and wellbeing. With both KSI and Logan Paul having their athletic endeavours, they understand the importance of recovery and staying hydrated, which is why each bottle of PRIME includes BCAA for muscle recovery, electrolytes, B vitamins and antioxidants to keep customers fresh and alert. Across the range of PRIME Hydration you’ll find fruity flavours that will suit everybody’s taste.

a b DeLaire, Megan (December 21, 2022). "What to know about Prime Hydration, the expensive sports drink hyped on social media". CTVNews. Bell Media. Archived from the original on January 4, 2023 . Retrieved January 4, 2023.Reid, Claire (January 4, 2023). "New Prime Energy drink unveiled that's coming to the UK very soon". LADbible. Archived from the original on January 5, 2023 . Retrieved January 12, 2023.

According to Logan Paul, 50,000 bottles were sold out within five minutes of being launched online. The YouTubers claimed that their biggest goals for their collaborative drink were taste and hydration. Prime was the sponsor for Timmy Hill's number 13 car for NASCAR. [23] In their official statement they said it meant they have "access to talent and footballers which they do leverage in some of their marketing". [15] Whelan, Chloe (March 29, 2023). " 'Dangerous': Schools ban cult energy drink". news . Retrieved May 19, 2023. KSI replied directly to the question “what age limit is Prime drink?” by saying there isn’t one! People are even asking is Prime drink fizzy?!!

The general opinion about this Prime Hydration flavor is that it tastes way too similar to Kona Ice’s snow cones. Enjoy a PRIME drink during exercise to support hydration levels and performance. Nutritional Information Amount Per Serving Many famous YouTubers like Randolph and NoLifeShaq ranked the blue raspberry flavor at the top of their list. If you love the taste of that almost melted ice pop and end up wishing for it to be a drink in reality? Your wish is now a reality with Prime Hydration’s ice pop flavor!