IRN-BRU Xtra Tropical Limited Edition Flavour Summer Special, 8x330ml

£9.9
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IRN-BRU Xtra Tropical Limited Edition Flavour Summer Special, 8x330ml

IRN-BRU Xtra Tropical Limited Edition Flavour Summer Special, 8x330ml

RRP: £99
Price: £9.9
£9.9 FREE Shipping

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Description

The Brew creators said: "We saw a gap in the market for a great tasting Scottish-made drink that gave people the choice to treat themselves. And the concept of Brew was born."

BARR Soft Drinks is gearing up its Irn-Bru Xtra brand for the summer with two new limited-edition flavour variants.

A third added: "Ok I'm sold! Especially Tropical! Now if you fancy sending me a can or two to try..."

Contains a source of Phenylalanine. Sunset Yellow & Ponceau 4R: May have an adverse effect on activity and attention in children. Carbonated Water, Sugar, Acid (Citric Acid), Flavourings (Including Caffeine, Ammonium Ferric Citrate & Quinine), Sweeteners (Aspartame, Acesulfame K), Preservative (E211), Colours (Sunset Yellow FCF, Ponceau 4R). Adrian Troy, marketing director at Barr Soft Drinks, said: “We know that summer is a key period for soft drinks and new flavours are driving growth in carbonates. The drink, called Brew, comes in 330ml glass bottles and contains sugar but no artificial sweeteners. Now the two favourite 'Clans' will be available to buy throughout the summer months for those looking for something new to switch up their taste buds.Creators Scoffable came up with the idea when the old formula was axed after a sugary drinks tax was introduced. IRI data reported that Irn-Bru Xtra delivers a 12% increase in sales value over the summer months in particular and is currently outperforming across the low-calorie carbonate market.

For fans of the binned beverage, this new version of Irn-Bru could be what you need to get your fix until the end of summer. Punters will be given the chance to choose between Tropical, Ice Cream, Marshmallow and Candy Floss.Our showbiz reporters, Magdalene Dalziel and Kirsten McStay put four flavours to the test, rating Tropical and Ice Cream highly. Fans of Irn-Bru will be able to choose between Tropical, Candy Floss, Marshmallow and Ice Cream (Image: AG Barr) Read More Related Articles He adds: “We also have an attention-grabbing media plan that will get consumers really excited about these flavours. We’ll be reaching 94% of 16-24s at least 45 times throughout the campaign with outdoorposters, influencer activity and social media content, so we know that they’ll be in even higher demand.” Another rated the Tropical flavour 8/10 as it "tasted like pineapple with the Irn-Bru flavour at the end."



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  • EAN: 764486781913
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