Cadbury Dairy Milk Freddo Treasures (14.4g/28g with toy) is a purple chest filled with ‘treasure’ in the form of Dairy Milk Buttons alongside one of 17 different toys. The toy is either a Freddo and friends figurine, or an interactive game. The chest also includes a QR code, which reveals to parents hidden historical treasure across the UK and Ireland, intended to inspire a family day out. In consumer testing, our Space series theme surpassed the performance of our first series, Hunters [iv]. We know that it’s going to drive real excitement among shoppers and the space theme gives retailers the chance to create impactful displays in store.

Mondelez has spawned a new addition to its Freddo range in the shape of Cadbury Dairy Milk Freddo Treasures. Pip: A polar bear from the north pole, Pip loves swimming; be sure to keep an eye out for his magic sign when he’s in cold water Jo: Super smart and witty – Jo the cat is always on the watch out for her friends. She is able to see danger in the dark as her eyes glow up in the dark so she can light the way for her friends at nightDave McDermott, Brand Manager for Cadbury Freddo at Mondelez International, commented: “With the portion of Cadbury Dairy Milk Buttons coming in under 100 calories per chest, it’s a treat parents can feel good about giving their children.” Mondelēz International is building on an incredible first year for Cadbury Dairy Milk Freddo Treasures, 2019’s biggest new sweet treat launch [i], with the launch of an exciting new series for the brand – Cadbury Dairy Milk Freddo Treasures Space Series.

Additionally, we know white chocolate sales are rising as shoppers look for new options when they’re looking for a treat. Cadbury Dairy Milk Treasures White will help give choice to those adult shoppers wanting to buy a different treat for others.” Jo: Super smart and witty – Jo the cat is always on the watch out for her friends. She is able to see danger in the dark as her eyes glow up in the dark so she can light the way for her friends at night We are aiming to change this with Freddo Treasures, which we expect to drive incremental sales to existing products like Kinder Surprise.” Cadbury is to take on Kinder Surprise with Freddo Treasures, a combination of chocolate and a toy aimed at children aged from five to nine. Additionally, rolling out across the market from 10 th June is Cadbury Dairy Milk Freddo Treasures White, which will offer shoppers the same great characters from the ‘space’ series alongside Cadbury White chocolate Buttons, bringing more choice to parents and friends wanting to treat younger ones with an everyday reward.Pip: A polar bear from the North Pole, Pip loves swimming. Be sure to keep an eye out for his magic sign when he’s in cold water.