From the years 2002 to 2009, The 7 Up Christmas on Ice was an annual ice rink event taking place in several towns and cities around Ireland. More than 90,000 people attended the event in Smithfield, Dublin. Up (stylized as 7up outside North America) or Seven Up is an American brand of lemon-lime-flavored non-caffeinated soft drink. The brand and formula are owned by Keurig Dr Pepper, although the beverage is internationally distributed by PepsiCo. Tiekink, Edward R.T.; Gielen, Marcel (2005). Metallotherapeutic Drugs and Metal-based Diagnostic Agents: The Use of Metals in Medicine. Chichester: John Wiley and Sons. p. 3. ISBN 978-0470864036. Our Brands – 7Up". Keurig Dr Pepper. Archived from the original on August 15, 2020 . Retrieved May 27, 2015.

Metal pedestrian crossing markers saying "Drink 7up Safety First" were installed in many U.S. cities in the 1930s. [47] Mikkelson, Barbara (January 13, 2010). "7Up". snopes.com. Archived from the original on May 6, 2023 . Retrieved January 16, 2014.CSPI to Sue Cadbury Schweppes over 'All Natural' 7UP". Center for Science in the Public Interest. May 11, 2006. Archived from the original on March 3, 2016 . Retrieved February 6, 2016. Dr Pepper Snapple Group. Archived from the original on August 15, 2020 . Retrieved February 19, 2020. Up Tropical Splash". sodafinder.com. Archived from the original on May 12, 2014 . Retrieved May 12, 2014. Review: 7Up Plus: Island Fruit". Bevreview.com. Archived from the original on June 4, 2010 . Retrieved July 28, 2010. Diet 7 Up was later reformulated and advertised as being sweetened with sucralose and Acesulfame Potassium replacing Aspartame. The recipe later reverted to using Aspartame. The beverage was rebranded as 7 Up Zero Sugar in late 2020.

In the 1970s and 1980s, Geoffrey Holder appeared in television ads as part of 7 Up's "Uncola" ad campaign, designed to highlight differences between 7 Up and other soft drinks on the market with cola flavoring. In the ads, Geoffrey holds a pair of cola nuts in one hand and a lemon & lime (used to flavor 7 Up) in the other hand and describes them as "Uncola nuts." [50] News". March 24, 2016. Archived from the original on November 13, 2020 . Retrieved October 1, 2020. McGill, Douglas C. (February 11, 1989). "7-UP Gold: The failure of a can't-lose plan". The New York Times. Archived from the original on July 9, 2018 . Retrieved July 27, 2018. In 1987, 7 Up introduced Spot, the red-orange dot in the 7 Up logo anthropomorphized into a mascot. The character was used heavily in advertising and licensed items across the U.S., [51] including the 1993 platform video game Cool Spot. [52]A special variant sold in India and Laos and is marketed as an Isotonic drink. It was relaunched in 2015, and prior to that was also sold in other Asian territories such as Malaysia, Brunei Darussalam and Vietnam. In 1991, 7 Up sponsored Jordan Grand Prix's Jordan 191, the car in which Michael Schumacher drove his first Formula One race.

Fresh-Up Freddie" was the rooster mascot for 7 Up in the 1950s. He gave viewers lessons about how to plan successful parties and picnics by having plenty of 7 Up on hand. The commercials were produced by Disney, giving the character the specific Disney look of the time. [48] Freddie has been described as a hybrid of the rooster Panchito Pistoles from The Three Caballeros and the zany Aracuan Bird from the same film. [48] He often was dressed in human clothes. Freddie also appeared in the 1957 Zorro TV series' commercial intermissions. [49] In these commercials, Freddie fought with Pete the Cat. Freddie, who was featured in a small amount of merchandising, was voiced by Paul Frees. [48] DNP for 7 Up's dnL". bevnet.com. July 27, 2005. Archived from the original on June 13, 2011 . Retrieved July 28, 2010.The Original 7-Up Was A Mind-Altering Substance". HuffPost. September 17, 2014. Archived from the original on August 17, 2023 . Retrieved March 16, 2023.

Abbott, Alison (April 15, 2019). "The sorrows of psychiatry". Nature. 568 (7752): 314–315. Bibcode: 2019Natur.568..314A. doi: 10.1038/d41586-019-01170-1. Up – The Making of a Legend". brandspeoplelove.com. Cadbury-Schweppes. 2006. Archived from the original on April 30, 2008 . Retrieved February 6, 2016. ottakringer shop – party & bier". Archived from the original on March 1, 2005 . Retrieved March 1, 2005.Timeline and History". Twoop.com. August 29, 2005. Archived from the original on March 27, 2022 . Retrieved July 28, 2010. No calorie variant of 7 Up. It was originally introduced in 1963 under the name of Like (not to be confused with 7 Up's Like Cola from the 1980s), using cyclamate as sweetener. After the U.S. government ban of the sweetener the drink was discontinued in 1969, and relaunched as Diet 7 Up in 1970. The drink had a brief period of using the name Sugar Free 7 Up between 1973 and 1979 before reverting to its former name. In 1974 7 Up became The Jerry Lewis MDA Labor Day Telethon's first corporate sponsor, at a time when its sponsorship was generally limited to trade unions and civic organizations. [55] [56] See also [ edit ]