She said this rejection of perfectionism works for a brand like Starface, which promotes the online acne positivity movement that has been embraced by Gen-Z influencers like Charli D’Amelio. To celebrate the ingenuity and humor of their customers, Starface launched a billboard contest, giving people the opportunity to have their user-generated content turned into viral billboards in LA and NYC. The most popular piece of content featured was a customer Tweet that read “the Starface pimple patch stays on during sex,” which has since become a playful slogan of sorts among the Starface community. Following many customer requests, Starface will release its first-ever microdart patch in January—a new technology that combines powerful, efficacious ingredients with Starface’s signature, playful branding. The following month, Starface will drop the next iteration of its customer favorite Hydro-Heart patches (a limited edition offering that sold out in just five days when it was released in 2022).

Starface aims to meet their community where they are and launched an industry-first campaign inside select DMV locations, targeted toward young adults waiting to get their license. The campaign brought a fresh and playful spirit to an environment thought of as serious or unpleasant. With an authentic and on-the-pulse approach to marketing, collaborations, and social media, Starface has built a unique and immersive universe that fosters connection and community amongst their customers. Acne is the most common skin condition in America and 95% of people experience it at some point in their lives. Despite the normality and near universality of the experience, it has historically been positioned—by society and the beauty industry in particular—as an isolating and shameful experience that can only be “solved” with aggressive products that eviscerate breakouts or hide them entirely. This problem-centric approach, paired with the perfect skin that’s consistently shown in pop culture and mainstream media, greatly affects how consumers view themselves—especially young people. Studies show that having acne can cause lasting psychological distress among teenagers and make them more vulnerable to what messages they receive (directly or indirectly) from society and brands.Reportedly created by a 20-year-old Norwegian college student named Matthew (who did not respond to a request for an interview), Afffirmations is catching on beyond Gen-Z social media stars. Celebrity followers of the account include Barbie Ferreira, Ella Emhoff and Dixie D’Amelio, as well as millennials like Tessa Thompson.

Starface is revolutionizing the acne care industry with first-of-its-kind decorative pimple patches and innovative products that transform breakouts—an experience historically thought of as negative and isolating—into moments of confidence, self-expression, and connection. A SINGLE INGREDIENT: Hydro-Stars are made with 1 ingredient only: Hydrocolloid. Hydrocolloid is a substance borrowed from surgical dressing that's clinically proven to help flatten pimples by absorbing bacteria and fluid. He is voiced by Henry Winkler, who is best known for his work in the sitcom Happy Days as Fonzie, whom Sharkface is similar to. Starface also sees immense customer loyalty, with its repeat customer rate surpassing 55% on launch days. Hydrocolloid is clinically proven to help absorb fluid and reduce inflammation to shrink pimples overnight.Starface surpassed 1.4M followers on TikTok, accumulating over 160.7M views with 24.6M engagement. Across 1,165 videos, Starface's average engagement rate reached 15.11% with 76.8K shares. Starface continues to change the conversation around acne by introducing industry-first campaigns, viral collaborations, and innovative marketing strategies that push the brand’s mission forward. Recent highlights include: FOR EVERYONE, ALWAYS: Hydro-Stars don't contain any active ingredients that are off-limits to pregnant and nursing individuals, or anything that could irritate skin. They're vegan, hypoallergenic, gentle and safe for every skin type.

In a recent customer survey, 71% of Starface consumers said the brand helps them feel less stressed about having a breakout or acne. Hydrocolloid is clinically proven to improve the appearance of pimples overnight: It helps draw out pimple juice, improve redness, and calm inflammation. Over the years, Starface has cultivated a positive and relatable voice, creating a space where growing up and being yourself can be fun. With an organic celebrity following (including wearers like Justin Bieber, Willow Smith, Charli D'Amelio, Bella Hadid, and Dua Lipa) and a constant influx of user generated content, Starface continues to deepen its customers’ relationship with their own skin. It's not uncommon for the brand to hear that people are "excited" for their next breakout or that they wear Hydro-Stars even when they don't have a pimple. The Starface community is also eager to wear their stars in public— whether it's on a first date or a job interview—proving breakouts don’t need to disrupt their everyday lives.Keep it moving. Progress and experimentation will always come with mistakes, and that’s especially true with fast-paced start-ups. No matter how hard you try, it’s never possible to be perfect or know everything. When something doesn’t work, don’t dwell—learn from it and keep inching your way towards the goal. Starface came onto the scene to pioneer a new approach, one that would glamourize and celebrate pimples with a first-of-its-kind patch designed to be worn as a decorative accessory. Today, the impact of their concept is clear—it’s difficult to scroll through social media without coming across someone wearing Starface, and it’s becoming commonplace to see people (including celebrities like Justin and Hailey Bieber, Bella Hadid, Dua Lipa, and Willow Smith) wearing them in public. Starface has continued to create exciting ways for their customers to participate in the brand, including through viral collaborations with Sesame Street, SpongeBob SquarePants, and Hello Kitty. Each of these playful, nostalgic initiatives has been met with excitement from customers eager to add limited-edition items to their Starface “wardrobes.”