Industry watchdog the Portman Group received a complaint from a member of the public against Mixpixie’s Prescription Gin. It was upheld on two counts, with the gin found to be encouraging irresponsible and immoderate consumption, and implying it had therapeutic qualities. Our Spiced Gin liqueur is warming and aromatic, with sweet orange notes and lingering spice from cinnamon, ginger and nutmeg. Infused with a dry Gin that has been crafted using top quality botanicals. Why not try..... A festive twist on a gin and tonic. Add 50ml of our Spiced Gin to a glass and top up with 150ml of premium tonic water. Garnish with a twist of orange peel.

Nicola Williams, chair of the Independent Complaints Panel, said: “It is wholly irresponsible to present an alcoholic drink as prescription medication and suggest that consumption of it can cure mental and physical ailments. In this case, the product also created a link to irresponsible and immoderate consumption which was particularly concerning when the product was encouraging consumption based on health grounds. Caution must be exercised with tongue in cheek marketing so that it does not breach the Code”. Personalised gifting company Mixpixie has agreed to discontinue its Prescription Gin after a complaint was upheld over its medicine-inspired bottle design. The label for Prescription Gin featured a green pharmacy cross

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Each medicine style bottle is made of toughened glass and comes with a wrapped cork for extra protection during transit. The bottles are a lovely keepsake and are reusable when the delicious contents have all gone! Additionally, the product implied a link between consumption and curing physical and mental ailments. On the front of the bottle it stated, “Possible side effects: May include extreme relaxation, giddiness and happiness.” All drinks are infused with a dry Gin, that has been crafted using traditional methods, and top quality botanicals.

https://www.notonthehighstreet.com/mixpixie/product/personalised-medicine-style-flavoured-gin?fbclid=IwAR0VlCi2AVLDtuxn7Mp5XsmdT84199wXBrJcjAFIhUnFdAvfh-bSF3pDV9gThe Panel noted that the bottle was designed to look like prescription medicine, in that the shape of the bottle, the name ‘Prescription Gin’ and the green cross displayed on the front of the bottle was an exact replica of a pharmacy cross in the UK. Why not try..... our Raspberry Gin Liqueur as a delectable Raspberry Fizz. Simply add the raspberry gin liqueur to a glass of chilled Champagne or Prosecco topped with fresh raspberries for a real freshness. There's nothing better. Raspberry Gin Liqueur, Golden Sparkly Spiced Gin Liqueur, Sloe Gin Liqueur and Rhubarb and Ginger Gin Liqueur The Chair explained that during the Informal Resolution process she had noted that the bottle was 200ml and contained sparkles. The Chair explained that as part of the Informal Resolution review she had raised rule 3.2(h) for consideration as it was her view that the product could appear toy-like and therefore warranted further discussion as to whether it had a particular appeal to under-18s. suggest that the product has therapeutic qualities, can enhance mental or physical capabilities, or change mood or behaviour.”