The ‘Chatpata swad’ has been satiating our taste buds for almost four decades now with the brand launching more flavours that of anardana, amrud and the most recent one Chatcola whose ads feature the angry man Ajay Devgn in a light mood for a change. Of late the brand has shifted its focus towards the millions of Indian youth and is also building its social foundation slowly and steadily. The Humble Cumin is most frequently used to treat indigestion. In fact, recent studies have shown that cumin may help stimulate normal digestion 6. For example, the activity of digestive enzymes could be increased, which would speed up the digestion process. Similarly, cumin stimulates the liver to produce more bile. Bile aids in the breakdown of fats and the absorption of certain nutrients. 8. Navsadar Even though Hajmola is known to be an antiacid, consuming large quantities can cause increased acidity. The combination of the ingredients that stimulate digestion can be strong on a pregnant woman. While it can aid better digestion, it can act as a laxative too. The high salt and pepper content might not only increase the salt content in your body but may also cause heartburn. It might make you visit the toilet more often than you would prefer.

It also contains sugar, again a not a very suitable ingredient for those suffering from diabetes or gestational diabetes. However, the sugar content is not very high and other artificial sweeteners are not used, so this particular aspect may not be a very big threat to your health. Chaudhary observed that Hajmola is not short-sighted in its marketing campaigns and has managed to bring in an amalgamation of everything that is happening, both at the local level as well as international level, to our notice. Starting from Election Campaigns, to World Cup 2019, to trending memes of social media, timely puns to the nostalgic threads, their campaigns cover all areas, and they don't miss a step. Their glocal approach has managed to win hearts as they take international issues and mould them to appeal to the local audience so that they can resonate with the same. Their pricing is low enough for the diverse economic groups of the country, earning them high brand loyalty. As a result, the brand has observed 50% growth in just a span of the last six months, making it a top contender to take over FMCG brands in the health drinks market. Hajmola is high on salt content, which is generally not a great option for pregnant women, especially if you are already suffering from high blood pressure. Regular intake of Hajmola tablets will be salt in addition to what is present in your food. Try not to consume more than one, if your doctor approves.

Fun, wit, quirky, desi and an apt product placement, sum up 40 years of Hajmola advertising journey. The brand is winning hearts through digital now and we couldn't help but revisit its past.

Even if this isn’t a popular choice among those who are concerned about their health, it’s very necessary for fostering the growth of healthy gut flora and providing your body with the nutrients it needs. 7. Cumin Seeds This is another antioxidant that can help control cancer-causing free radicals and also improve your digestion drastically. Ginger is a common ingredient in many dishes worldwide, for its distinct taste and digestive properties. 4. Sea Salt Long Pepper – Pippali – Piper longum – It improves digestion strength, causes purgation, useful in piles, abdominal tumor, indigestion etc. Hajmola is so popular that it constitutes more than 50% of the total market share of digestive tablets in India. It is a common sight to watch Indian hosts serve Hajmola to their guests after a sumptuous feast to ease digestion.

Sea salt, sometimes called bay salt, is a product of the evaporation of salt water. When compared to refined salt, it may be deeper in color. Sea salt helps the body digest food by getting the salivary glands to work by helping the body make gastric juice. It also reduces constipation by avoiding buildup in the digestive system 4. Pop a Dabur Hajmola - and enjoy the chatpata flavour that stimulates your digestive power. Take it regularly, especially after a heavy meal. And savour every bite with this tasty digestive tablet.I still remember quarreling over how Hajmola’s Imli flavor is better, in fact, the best, when my friends forced me to choose the regular one every time. Though I wasn’t able to ever convince them, our love for Hajmola has been no different. A bottle of Hajmola tablets still adorn my office desk- because who doesn’t love them?