This means that our products are much more expensive to make. We understand that consumers are faced with rising costs too, which is why we look to absorb costs wherever we can, but, in this difficult environment, we’ve had to make the decision to slightly reduce the weight of our medium Cadbury Dairy Milk bars for the first time since 2012, so that we can keep them competitive and ensure the great taste and quality our fans enjoy.” A time when every neighbour knew each other and customers left their doors open, it's hard for some generations to imagine life without a refrigerator which was considered a luxury to many. Ray said: "Customers all wanted fresh milk everyday, they couldn't keep it anywhere.

To launch the partnership, Cadbury has gifted 50, 000 limited edition Champions Dairy Milk Bars to a wide selection of Reds fans, thanking them for their continued support during the extraordinary 2019-20 Premier League season.Commenting on the renewal of the partnership, Ben Latty, commercial director at Liverpool FC, said: “I am delighted to announce the extension of our partnership with Cadbury. Cadbury has shown its commitment to providing for our local community, working closely with the LFC Foundation on the LFC Works Programme. Cadbury has a long history of generosity and we’re excited to be partnering with them, celebrating traditions and culture whilst uniting people in a new way.” Samantha Greenwood, Global Brand Director at Cadbury, added: Matt Scammell, commercial director at Liverpool FC, said: “LFC and Cadbury are both passionate about the importance of community, so this is a great opportunity to build on those common values and help those whose employment has been impacted by the pandemic into new roles. On June 12, 1958, a printed ECHO advertisement stated "Our Aintree dairy is one of the most modern in the country and milk is processed and bottled under the most hygienic conditions." Hanson's milk and cream in earlier years came in a glass bottle with a J.H.S. emblem.

You would have something like six or seven roundsmen in a three-mile radius in comparison to now where you have one roundsmen in a five mile radius. That's how much it's declined over the years. Reds legend, John Barnes, recently called in to surprise a lifelong Liverpool fan who generously gives up his time to volunteer with the VEP. As a thank you for his commitment to the programme, John presented Ian with a special Cadbury hamper, including his very own LFC Champions Dairy Milk Bar. Samantha Greenwood, global brand director at Cadbury, added: “We are very proud to be working with Liverpool FC in this way. It is a brand that truly embodies the Cadbury mentality of working together to help others. The Virtual Employability Programme will make a huge difference to the people of Liverpool whose jobs and prospects have been impacted by the pandemic. By supporting this, we hope we can do our part to help the economic recovery of the area and the UK as a whole.” Reds legend John Barnes recently called in to surprise a lifelong Liverpool fan who generously gives up his time to volunteer with the VEP. As a thank you for his commitment to the programme, John presented Ian with a special Cadbury hamper, including his very own LFC champions Dairy Milk bar.Cadbury has a long history of generosity and we’re excited to be partnering with them, celebrating traditions and culture whilst uniting people in a new way.” Embracing its focus on ‘generosity’, Cadbury will also be supporting LFC Foundation’s Virtual Employability Programme (VEP) – raising money to assist with the continued operation of the initiative through the sale of limited edition LFC Champions Dairy Milk bars.

Cadbury fans have hit out at the chocolate giant after it was revealed that it has reduced the size of Dairy Milk sharing bars by 10%. Another wrote: “I’m outraged that they're making the dairy milk bars smaller even if I can't remember the last time I bought one”. LFC and Cadbury are both passionate about the importance of community, so this is a great opportunity to build on those common values and help those whose employment has been impacted by the pandemic into new roles. The Hanson family were large dairy owners in Liverpool and Queensferry, delivering daily across Merseyside, Lancashire and North Wales. Trading under the name of J. Hanson and Sons Ltd for decades, it is said to have once been the largest private dairy businesses in Liverpool. We are very proud to be working with Liverpool FC in this way. It is a brand that truly embodies the Cadbury mentality of working together to help others. The Virtual Employability Programme will make a huge difference to the people of Liverpool whose jobs and prospects have been impacted by the pandemic. By supporting this, we hope we can do our part to help the economic recovery of the area and the UK as a whole.”

Generations ago, the area now known as Merseyside was home to both the historic Liverpool cowkeepers and hundreds of dairy owners, who sold milk to a rapidly expanding city population. As time went on, the modern milkman, as many came to know them, became a familiar sight on our Liverpool streets, with most households having fresh milk delivered to their doorstep as part of their everyday life. Refrigeration and pasteurization soon became common place, and other factors such as the rise of supermarkets and the Milk Marketing Board coming into existence changed the way milkmen operate. But whilst a lot in the business has changed, milkmen are still working hard on their rounds to satisfy loyal and new customers in the region. A second wrote: “So Cadbury as shrunk the size of its dairy milk sharing bars by 10%, but not reduced the price, well Cadbury there’s a f****** easy way round that problem, do what I’m gonna do, stop f****** buying it.”

After Ray was injured in a crash in 1996, Mason's Dairies was sold and when Ray was able to return to work, the then manager gave him a job as a supervisor. Ray later found a franchise round in the Aigburth area which he has been doing for the past 20 years with Morton Dairies, who have delivered milk in glass bottles in Liverpool for nearly 100 years. Liverpool Football Club has welcomed Cadbury to the Reds family as its first Official Global Chocolate Partner. Generations ago, the area now known as Merseyside was home to both the historic Liverpool cowkeepers and hundreds of dairy owners, who sold milk to a rapidly expanding city population. As time went on, the modern milkman, as many came to know them, became a familiar sight on our Liverpool streets, with most families having fresh milk delivered daily.To launch the partnership, Cadbury has gifted 50,000 limited edition champions Dairy Milk bars to a wide selection of Reds supporters, thanking them for their continued support during the extraordinary 2019-20 Premier League season. This collaboration reflects our commitment to empowering the next generation. Cadbury employees are driven by generosity, and over the years have mentored members of the Liverpool community to help them find employment. One Liverpool milkman who said the business was "in him from day one" has been doing the rounds in the city for over 50 years.