La Roche Posay has just unveiled Pure Vitamin C10, a 10% pure vitamin C serum that has radiance and anti-ageing benefits.

Pure Vitamin C smooths the appearance of fine lines to lend skin visible radiance, while hyaluronic acid plumps skin with moisture to soften the look of skin. Potassium Hydroxide, Polymethylsilsesquioxane, Polysilicone-11, Dimethicone, Propylene Glycol, Pentaerythrityl Tetraethylhexanoate, C13-14 Isoparaffin, PEG-20 Methyl Glucose Sesquistearate, Sodium Hyaluronate, Adenosine, Poloxamer 338, Ammonium Polyacryloyldimethyl Taurate, Disodium Edta, Hydrolyzed Hyaluronic Acid, Caprylyl Glycol, Laureth-7, Acetyl Dipeptide-1 Cetyl Ester, Xanthan Gum, Toluene Sulfonicacid, Polyacrylamide, Tocopherol, Salicylic Acid, Parfum/Fragrance. In addition we also support a number of local charities in North West London to try and help create a more equitable society. As an NHS business we work tirelessly to provide support to our local community with a particular focus on those most vulnerable and in need. Pure Vitamin C harnesses anti-wrinkle and antioxidant properties, lending skin visible radiance and glow, while Hyaluronic Acid plumps skin with moisture to soften the appearance of fine lines and wrinkles.Causes pilling, bad packaging, not effective I was looking forward to trying this serum as I've used other 10% vitamin c products with good results. Light in consistency and easy to use on an everyday basis, the serum’s enrichment with vitamin C helped my skin to feel healthy and ready for the day ahead. This concentrated serum is infused with vitamin B3 to leave the skin feeling smoother, hydrated and renewed for a dewy and healthy-looking glow. We select protective packaging and the most vital preservatives to guarantee reliable tolerance and efficacy over time.

I have been using the La Roche-Posay Pure Vitamin C10 serum for a few days now – morning and evening as instructed, and Iove the results so far. I use the retinol one night and the vitamin C the next - when I've got used to them, retinol at night and vitamin C in a morning. Pure vitamin C, a benchmark anti-aging active ingredient, helps reveal skin radiance and smooth fine lines and wrinkles. Plus, thanks to it being housed within a bright orange UV filtered bottle, the active molecules within the serum will be protected from UV rays-induced degradation, so you can count on the long term stability of the formula.

We will introduce you exclusively to Newpay finance products provided by NewDay Limited under this Introducer Appointed Representative arrangement. It is also quite orange in color right from the start, but even darker six weeks after opening it, which I attribute to Vitamin C oxidation.