Communicated boldly on-pack to symbolise the brand’s long-standing position as the favourite fragrance amongst men, the inclusion of the G. LYNX Africa Bodyspray gives you 48 hours of odour protection with our revolutionary dual-action odour-busting zinc technology, keeping you smelling awesome and feeling chill, all day. For over 30 years, Lynx has been there to give guys the confidence to look, smell and feel their best.

It is also investing in Twitch to engage young gamers and creating a selection of social first assets that will resonate and entertain with the younger audience across Meta (Facebook and Instagram) and Tik Tok. Through social listening we understand that it is much more than just the nation’s most used fragrance, it is a huge part of UK culture. Lynx Africa Shower Gel is used in 12 million showers every week – picture the amount of people at Glastonbury, but 60 times over.Based on the fact that Lynx Africa is the UK’s number one male fragrance [1], has sold over 400m units and is sprayed over 21. To create talkability and sharability, using some slick arial photography and Creative Tech trickery, we 'turned' Dublin's iconic landmark, The National Convention Centre, into a colossal can of Lynx Africa. If you're on the move and need to stay dry and odour-free, Lynx Anti-Perspirant gets the job done with pro scent technology, keeping sweat away for up to 72 hours. You never know when opportunity will strike, so you need a bodyspray that’s going to keep you smelling iconic and feeling confident no matter the circumstances.

Gen Z-focused Products - Brands are pivoting to Gen Z consumers, creating new product lines and packaging to appeal to their interests. Our revolutionary new dual-action technology fights odour-causing bacteria so you can avoid odour and smell irresistible for 48 hours, and have the confidence to be the best version of the only thing you can be – yourself. There is an opportunity for disruptive innovation in creating sustainable, natural, and personalized personal care products. Personal Care - Personal care companies are targeting Gen Z consumers with new product lines and packaging that speak to their interests and values. There is an opportunity for disruptive innovation in reimagining classic brands and products for modern audiences, while maintaining their iconic status.Finance is provided by PayPal Credit (a trading name of PayPal UK Ltd, Whittaker House, Whittaker Avenue, Richmond-Upon-Thames, Surrey, United Kingdom, TW9 1EH).

Tapping into the increasing popularity of anime, each social short will target different audiences across gaming, music and sports.This great smelling LYNX aerosol deodorant spray comes in an infinitely recyclable can – fresher you, cleaner planet. Speak to your Account Manager today to discuss what media package would work best for your campaign objectives. It is crucial for Lynx that we continue to maintain relevance among younger consumers and so Gen-Z will continue to be a real focus for us. Marketing - QR codes and other technologies are becoming an increasingly popular way to connect with consumers and create personalized experiences.

Real-life goats are quite creepy (they have demonic associations for a reason), so Lynx has created a cute animated version, who pops up in a bloke’s flat to chuck him a can of Africa and kick-start a busy day of cruising in a flash car, listening to cool music and impressing a partying beauty. uk is intended for informational purposes only and has not been evaluated by any regulatory body in any country.

T. sensation of this LYNX bodyspray deodorant with its uniquely warm fragrance This bodyspray has the iconic LYNX Africa deodorant fragrance with a fresh new look. Strongbow’s purple creature is perhaps the most memorable ‘GOAT’ (greatest of all time) in advertising so far, but there’s plenty of room for more. The 103 third parties who use cookies on this service do so for their purposes of displaying and measuring personalized ads, generating audience insights, and developing and improving products. Opening with an animated goat holding a Lynx Africa body spray – featuring its new limited-edition packaging – a young man bounces from his apartment after spraying the iconic fragrance, before driving round town (goat in tow) and finally dropping into a rooftop party. Josh Plimmer, senior brand manager at Lynx, said: “As the nation’s number one male fragrance, we’ve elevated Lynx Africa to Goat status.